Why THIS
Matters?

THIS PROJECT SHOWS HOW COMMUNICATION THEORY CAN BE APPLIED OUTSIDE THE CLASSROOM TO BUILD DIGITAL EXPERIENCES THAT TRULY CONNECT. IT’S MORE THAN A FITNESS CHALLENGE—IT’S A CASE STUDY IN DIGITAL STORYTELLING, SELF-BRANDING, AND MOTIVATIONAL MEDIA. WHETHER YOU'RE A FELLOW CREATOR, A BRAND LOOKING TO GROW, OR SOMEONE ON A PERSONAL WELLNESS JOURNEY—I HOPE THIS PROJECT INSPIRES YOU TO MOVE WITH PURPOSE AND SPEAK WITH POWER.